Engagement, Connection, Empathy, Presentation, Action
193 Connect Directly with Your Audience – Talia Pollock
As a speaker, you know that social media, newsletters, books, and other content can make a big impact on your audience. But today’s guest reminds us that personally connecting with people remains a powerful way to understand your audience and impact their lives. You’ll also hear her fascinating story of how standup comedy unexpectedly led to a speaking career.
Talia Pollock is the creator of Party in My Plants, a hilarious hub of healthy living help. Through her popular Party in My Plantspodcast, LOL cooking videos and recipes which have been seen on outlets such as The Doctor Oz Show, and her sought-after coaching and events, Talia proves that it’s practical and possible to live healthfully without compromising your social life.
Talia is a holistic health coach from the Institute of Integrative Nutrition, a speaker (and a former stand-up comedian!), a plant-based nutrition expert through Cornell University, and a health-supportive chef from the renowned Natural Gourmet Institute. She has made it her mission to help others eat more plants so they can have a life as epic as a party and how to ultimately … take the hell out of healthy eating!
- Talia’s audience, and their most common needs.
- How Talia learns about her audience by engaging and connecting with them.
- What Talia wants from her audience, and how she gets them to do it.
- How her relationship with her audience inspires them to action.
- Talia’s experience in standup, and how it helped her make a pivot to speaking.
- The actions Talia takes when she is not connecting with her audience, and the power of pausing, asking, and translating.
- Talia’s three action words for speaking: inspire, entertain, motivate.
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- When you know whom you’re talking to, you can speak their language and relate to the pain point they are experiencing. ~Talia Pollock #speaking
- When you are not connected to the #audience, when the audience is not there to get something from the talk, there is a huge disconnect. ~Talia Pollock
- When you know your #audience, you can talk directly to them, which can result in you inspiring and moving them to clear #action. ~Talia Pollock
Audience, Questions, Speaking, Relationships, Engagement
192 Key Questions to Ask About Your Audience – Joana Fonseca Orvalho
When you are a preparing a talk, how do you learn about your audience? Today’s guest shares several key questions she uses to help her discover her audience’s needs and interests. These questions and strategies will help you become a more effective speaker as well.
Joana Fonseca Orvalho, born and raised in Porto, has lived in London since March 2008. She is happily married with a great man that is a true partner in life. She has over ten years of experience in the financial services industry, where she has had the pleasure of managing great teams, mentoring and coaching them to maximize their performance. In the past year, she decided to follow her passion and launch her career coaching business. She took a coaching certification at the World Coach Institute to help her in her desire to get the best out of people and add true value to the world!
- Joana’s various audiences in the banking industry and coaching.
- How Joana uses the internet to learn about her audience, including using LinkedIn.
- What it is so important to learn about your audience, and key questions she asks herself about the audience when preparing a talk.
- What Joana wants from her audience, and how she goes about getting it.
- The importance of reading the room.
- Joana’s three action words in speaking: accomplish, discuss, educate.
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Listening, Problems, Audience, Communication, Trust
191 Does Your Audience Trust You? – Sonia Chopra
Speaking is more than just transmitting information to an audience. In order for the audience to receive your message and act on it, they must also trust you. Today’s guest shares how she builds trust with her various audiences in the dental field, and how this enhances her communication with them.
Dr. Sonia Chopra is a Board-Certified Endodontist, which means she is a root canal specialist. She founded her practice in 2008 in Charlotte, NC with the goal of helping patients understand the “why” and “how” of their procedure. She has since created an online education community for general dentists, sharing knowledge on perfecting endodontic skills, and focusing on thorough diagnoses, delivering compassionate solutions, and considering whole patient care.
- How a root canal saved Sonia’s life and started her down her career path.
- Sonia’s three audiences, and how she learns about them.
- Why it is important to know whom you are talking to.
- How she pivots in her communication with each audience.
- A time when Sonia spoke to an audience and it did not go as planned, and what she learned.
- Sonia’s action words for speaking: listen, educate, understand, motivate, accept.
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- On this episode, @soniachopradds reveals the power of #listening to your audience.
- Does your audience #trust you? @soniachopradds shares how she builds trust with her audience, and how you can, too.
- What can an endodontist teach you about effective #communication? Plenty. Tune in to this episode to find out more. @soniachopradds
Empathy, Listening, Storytelling, Innovation, Creativity
190 Storylistening Before Storytelling – Rob Wilson
Every speaker knows the power of storytelling, but today’s guest has a different take on this age-old topic. He will show you the power of “storylistening” to learn about the audience and help them think like innovators.
Award-winning writer and speaker-humorist, Robert Evans Wilson, Jr. works with companies that want to be more competitive, and with people who want to think like innovators. Rob is the author of the internationally syndicated column on achievement, innovation, and leadership: “The Un-Comfort Zone.”
He is also the author of four books, including the inspirational book: Wisdom in the Weirdest Places; the psychological mystery novel: … and Never Coming Back; the humorous children’s novel on dealing with bullies: The Annoying Ghost Kid, and the hilarious, illustrated collection of bathroom graffiti: OFF THE WALL! The Best Graffiti Off The Walls Of America.
- Rob’s wide-ranging audience, and the topics he speaks on.
- The difference between a hard topic and soft topic.
- The strategies Rob uses to learn about his audience, including “storylistening.”
- Why it is important to know your audience.
- What Rob wants from his audience.
- How he gets his audience to think like innovators, and why stories are such an important part of his process.
- A time when Rob gave a talk but did not connect with his audience, and what he learned.
- Rob’s action words in speaking: buck, challenge, tantalize, enchant.
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- I am #speaking to individuals with individual issues because I hope to help them solve their #problems. @robevanswilson
- Your #message is more important than you and your ego. @robevanswilson #speaking
- On this episode, @robevanswilson shows the power of “storylistening” to learn about the audience and help them think like #innovators.
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Inspire, Action, Audience, Listening, Ask
189 Inspire Your Audience to Action – Marissa Fayer
Creating and preparing messages is a key part of the communication process. But what is the end result of all that effort? Today’s guest offers a powerful reminder that what we are really seeking is to inspire the audience to action. She shares strategies and tips that will help you move your audience as well.
Marissa Fayer is an 18-year medtech executive, entrepreneur, and philanthropist whose mission is to advance growth and prosperity for organizations and the communities in which they operate. Marissa is the President of Fayer Consulting LLC, the CEO of the non-profit HERHealthEQ, a partner at LLEX Partners, and the COO of Olympian Capital. Her expertise and vision connect organizational optimization and development with responsibility to bring about a more giving global community with health and opportunity.
- Marissa’s mission in life, and her diverse audience.
- How Marissa learns about her audiences, and the importance of being in the right place with the right people.
- What it’s important to know whom you’re talking to.
- Why Marissa wants to inspire her audience, and how it helps the audience to be better givers.
- A time when Marissa gave a talk but did not know her audience, and what she learned.
- Marissa’s three action words for speaking: inspire, motivate, awaken.
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So I asked an expert for advice on how you can become a better speaker; someone with a great track record of getting her clients to their goal of a TEDx… and then leveraging that talk for even greater success.
Action, Psychology, Storytelling, Hero, Dare
188 Dare Your Audience to Be Better – Marc Cordon
What are the most powerful ways to get your audience to take action? Today’s guest shares his strategy of daring and provoking the audience to be better than they are. You’ll also learn how he uses storytelling, humor, metaphor, and other means to help his audience transform their lives.
Marc Cordon is the founder of Greater Good Strategic & Life Coaching, which serves rebellious entrepreneurs, misfit coaches, and elite performers who are committed to changing history for the better. He is the author of the internationally bestselling book on positive psychology coaching, Beyond Resilient: The Coach’s Guide to Ecstatic Growth.
He has received several coaching accolades from the Institute for Professional and Excellence in Coaching, including an Energy Leadership Index—Master Practitioner, Certified Professional Coach, and COR.E Dynamics specialties in Transitions, Leadership, Performance, and Wellbeing. He also received a BS in Neuroscience and Behavioral Biology, and a Masters in Public Health in Policy & Management.
For over two decades, he has assisted countless people in self-development through speaking engagements, retreats, mini-courses, and 1-on-1 advising and mentoring. Marc loves spending time with his family and plays roller derby under the nickname of Manila Ice.
- Marc’s four audiences, and why anyone who is receiving our communication can be considered an audience.
- How Marc learns about his audiences.
- Why it’s important to know whom you’re talking to.
- The concept of a speaker as a protagonist, and why the audience wants you to take them on a Hero’s Journey.
- What Marc wants from his audience, and strategies he uses to get it.
- The power of metaphor, humor, and stories.
- A time when Marc gave a talk but did not know his audience, and what he learned.
- Marc’s three action words in speaking: affirm, provoke, disrupt.
To get a free copy of Marc’s forthcoming book, email him at email@example.com.
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- The audiences I speak in front of, are usually #audiences I want to be in. ~Marc Cordon #speaking
- On this episode, Marc Cordon shares why the speaker is like a #protagonist, and how to take the audience on a Hero’s Journey. #storytelling
- Dare your audience to be better than where their limiting beliefs keep them. ~Marc Cordon