229 Strategies for Getting Booked – Diane DiResta
28 May 2019

Sales, Marketing, Business, Training, Relationships

229 Strategies for Getting Booked – Diane DiResta

Summary

You have honed and crafted your message, and you’re ready to share it with audiences. But how do you actually get booked as a speaker? Today’s guest shares loads of tips you can start putting into practice right away to start booking more speaking opportunities.

Diane DiResta, CSP, is Founder and CEO of DiResta Communications, Inc., a New York City consultancy that serves business leaders who deliver high-stakes presentations, whether one-to-one, in front of a crowd, or from an electronic platform. Diane is the author of Knockout Presentations: How to Deliver Your Message with Power, Punch, and Pizzazz, which has been called the “Bible of Public Speaking.” With a client list that boasts companies and organizations
like Tiffany & Co., Madison Square Garden, NBA, Spectrum Reach, and L’Oreal.

A Certified Speaking Professional, Diane is one of only 12% of speakers to hold that designation. She was President of the New York City chapter of National Speakers Association and former media trainer for the NBA and WNBA. Diane has been featured on CNN and Bloomberg Radio, and quoted in the New York Times, Wall Street Journal, Guardian UK, and Investor’s Business Daily. She currently resides in Staten Island, New York.

We’ll explore:

  • Why speaking is the new competitive advantage.
  • How Diane transitioned to a speaking career.
  • The value of speaking for free at the beginning of your speaking career in places such as Rotary, Chamber of Commerce, or libraries.
  • Strategies to book yourself on stages.
  • Why you should not be a “jack of all trades” when pitching yourself.
  • What Diane has learned from mistakes she has made in speaking.
  • The value of getting training in sales and marketing, and focusing on building your relationships and network.

Interview Links

DiResta.com

Knockout Presentations by Diane DiResta

Connect with Diane on Facebook

Connect with Diane on LinkedIn

Follow Diane on Twitter

Diane’s YouTube channel

National Speaker’s Association

Resources

To access the special MemberVault training and access to your FREE account, click HERE.

FREE Ebook: 7 Step Formula for Fearless Speaking

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228 Who Needs to Hear Your Message? – Tara Bradford 
21 May 2019

Fear, Confidence, Communication, Storytelling, Pitching

228 Who Needs to Hear Your Message? – Tara Bradford 

Summary

A key part of having a successful speaking business is targeting your ideal client with your message. In other words: Who needs to hear your message? Today’s guest will help you think strategically and hone in on your ideal client when crafting and pitching your talks. In addition, she shares many actionable tips for developing an effective speaking business.

Tara Bradford is a Publicity Strategist and International Speaker. She is also the CEO of Rae Media Group, a PR agency that helps CEOs and Founders develop their personal brand and thought leadership. Her work has been featured in Forbes, HuffPost, Thrive Global, Bustle, and more.

We’ll explore:

  • How Tara transitioned from her role as a nurse to her current role in her agency.
  • Tara’s journey of overcoming her fear of speaking.
  • Thoughts on turning your speaking into a business.
  • Why you need to be strategic and speak to your ideal client.
  • How to use storytelling to speak to one person, but have it relate to many people.
  • How to pitch and land a paid speaking gig.
  • The power of labeling yourself as a “Keynote” speaker.
  • Why you should reframe “speaking for free” as “waiving your free” so that you always attach a value to your speaking.
  • How to use a speaking reel when pitching yourself.
  • How speaking has impacted Tara’s business.

Interview Links

TaraRaeBradford.com

Tara’s FREE video series and checklist to upgrade your online presence to be seen as an authority in your industry

Connect with Tara on Facebook

Connect with Tara on LinkedIn

Follow Tara on Twitter

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Tara’s YouTube channel

Resources

To access the special MemberVault training and access to your FREE account, click HERE.

FREE Ebook: 7 Step Formula for Fearless Speaking

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Connect with Tricia Brouk on Facebook

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227 From Professor to Public Speaker – Dr. Lindsay Padilla 
14 May 2019

Relationships, Business, Teaching, Courses, Problem-Solving

227 From Professor to Public Speaker – Dr. Lindsay Padilla 

Summary

People make the transition to public speaking in many ways. Today’s guest was a community college professor and used her teaching skills to add value to others through speaking. You’ll learn a variety of lessons on the business of speaking as she shares her story.

Dr. Lindsay Padilla is the ex-professor-turned-entrepreneur behind Build a Better Beta, an online program that helps influential experts release courses to their audiences quickly and easily, so they can focus on theirs teaching. The Better Beta Framework was born out of her tenure-track years teaching adults online at a community college and the ridiculous amount of learning she’s done in all things education. With this unique background, she is also the rambunctious host of the Academics Mean Business Podcast and Community, which shares the journeys of other academics who have made the leap into entrepreneurship.

We’ll explore:

  • The differences and similarities between teaching and public speaking.
  • Lindsay’s journey from the classroom to the stage.
  • How Lindsay saw something missing in the business community and went after a need.
  • Why marketers and educators approach online courses very differently.
  • How to be altruistic and still ask for money.
  • Why a product should be a solution to a problem people have.
  • The value of structuring your business around your strengths, gifts, and calling.
  • Various ways you can use your talk and translate it to different mediums: podcast, Facebook live, small paid workshop.
  • How becoming a speaker has impacted Lindsay’s business.
  • Why authority is not something you assign yourself—it’s something people give you.
  • Tips for becoming a paid speaker.

Interview Links

LindsayMPadilla.com

Academics Mean Business Podcast

Academics Mean Business Facebook Community

Connect with Lindsay on Facebook

Follow Lindsay on Instagram

Resources

To access the special MemberVault training and access to your FREE account, click HERE.

FREE Ebook: 7 Step Formula for Fearless Speaking

Follow Tricia Brouk on Twitter

Connect with Tricia Brouk on Facebook

Connect with Tricia Brouk on LinkedIn

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TriciaBrouk.com

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226 Use Your Voice to Empower Others – Robin Joy Meyers
07 May 2019

Fear, Audience, Connection, Empowerment, Business

226 Use Your Voice to Empower Others – Robin Joy Meyers

Summary

What is the end result of your speaking? Of course, making a living is very high on the list. Yet at the end of the day, our speaking is not only about us. It’s ultimately about empowering others and changing lives. Today’s guest will equip you to find your unique voice boldly empower your audience to take action.

Robin Joy Meyers is best-selling author, radio host, international speaker and a
molecular geneticist. Robin’s expertise in the fields of mindset, leadership, and transitions empowers women to give themselves permission to harness fear and pivot and speak their truths.

We’ll explore:

  • Why fear can be an advantage when you choose how you deal with it.
  • How Robin is using her upcoming international speaking tour to strategize more opportunities to speak.
  • Robin’s thoughts on the business of speaking, and why there is always the opportunity to monetize.
  • What Robin has learned from speaking mistakes.
  • How speaking has helped Robin’s business.
  • Tips for becoming a speaker.

Interview Links

RobinJoyMeyers.com

Connect with Robin on LinkedIn

Follow Robin on Twitter

Follow Robin on Instagram

Resources

To access the special MemberVault training and access to your FREE account, click HERE.

FREE Ebook: 7 Step Formula for Fearless Speaking

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Connect with Tricia Brouk on Facebook

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TriciaBrouk.com

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224.5 Becoming an Identity Leader – Stedman Graham
30 Apr 2019

Identity Leadership – Free Chapter Download HERE

Leadership, Identity, Growth, Change, Legacy 

224.5 Becoming an Identity Leader – Stedman Graham 

Summary 

The biggest opportunity you have today is leadership. But leadership doesn’t come from a position or title—it comes first from your identity. Today’s guest shares a process you can use to maximize your potential and become more focused and effective leader. 

Stedman Graham has built a strong reputation for helping corporations, organizations, and individuals succeed. His life’s work has been and continues to be focused on teaching the value and process of Identity Leadership. He is the author of 11 books, including two New York Times bestsellers, and is the Chairman and CEO of S. Graham & Associates, a management and marketing consulting firm. He lives in Chicago, IL.

We’ll explore:   

  • What it means to be an “identity leader” and take control over your life. 
  • The value knowledge, information, and mindset, and changing your thinking on a daily basis. 
  • How to create your own personal learning system. 
  • Why Stedman believes so strongly in the concept of identity leadership. 
  • The importance of failure in the learning and growth process. 
  • Why we should anticipate and embrace disruption. 
  • How identity leadership helps you leave a legacy. 
  • Why changing your thoughts is vital to changing yourself. 
  • Why you must define yourself instead of letting others define you. 
  • Oprah’s example of being focused and consistent in becoming one of the world’s most effective communicators. 
  • The wide-open opportunity for leadership today. 
  • Why most people are afraid to dream today. 
  • The impact Stedman wants his book to have. 

 Interview Links 

StedmanGraham.com 

Identity Leadership: To Lead Others You Must First Lead Yourself by Stedman Graham 

FREE download: Chapter 1 of Identity Leadership 

Connect with Stedman on Facebook 

Follow Stedman on Twitter 

Resources 

To access the special MemberVault training and access to your FREE account, click HERE 

FREE Ebook: 7 Step Formula for Fearless Speaking 

Follow Tricia Brouk on Twitter 

Connect with Tricia Brouk on Facebook 

Connect with Tricia Brouk on LinkedIn 

Follow The Big Talk on Twitter 

Follow The Big Talk NYC on Instagram 

TriciaBrouk.com 

Identity Leadership – Free Chapter 1

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225 Do What You Do Best – Lee Jackson
29 Apr 2019

Problem-Solving, Mistakes, Vulnerability, Stories, Observation

225 Do What You Do Best – Lee Jackson

 Summary

There are many different models of public speaking: consulting, training, keynotes, workshops, and others. Today’s guest cuts through the clutter with a reminder to focus on the kind of speaking you do best. In addition, he offers lots of practical tips for improving your business and solving your clients’ problems through speaking.

Lee Jackson is an International Speaker, Presentation Coach, and author of 12 books. He works in businesses and education helping people to Get Good in challenging times. He is a past President of the Professional Speaking Association in the UK & Ireland. He lives with his wife and twins in Yorkshire, England. He loves good comedy, old school Hip Hop, and basketball. He doesn’t like gardening.

We’ll explore:

  • How Lee transitioned to speaking from the stage.
  • Why you should focus on what you do best.
  • The importance of making connections and joining communities.
  • Why Lee frames speaking as problem-solving.
  • Lee’s advice on the business of speaking, and why you must solve a problem that you enjoy working on.
  • Some of the mistakes Lee has made in speaking, and how he dealt with him.
  • The importance of listening to feedback and observing other speakers who are different than you.
  • Why you should make sure your slides are great if you use them.

Interview Links

LeeJackson.biz

Lee’s “Get Good at Presenting” Podcast

Email Lee to get 50% off his PowerPoint Surgery online course

Connect with Lee on Facebook

Connect with Lee on LinkedIn

Follow Lee on Twitter

Follow Lee on Instagram

Lee’s YouTube channel

Resources

To access the special MemberVault training and access to your FREE account, click HERE.

FREE Ebook: 7 Step Formula for Fearless Speaking

Follow Tricia Brouk on Twitter

Connect with Tricia Brouk on Facebook

Connect with Tricia Brouk on LinkedIn

Follow The Big Talk on Twitter

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TriciaBrouk.com

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224 Strategies for the Self-Employed Speaker – Jessica Pettitt
21 Apr 2019

Fees, Confidence, Pro Bono, Strategies, Business

224 Strategies for the Self-Employed Speaker – Jessica Pettitt

Summary

The business side of speaking is not nearly as exciting as being on stage. However, it’s vital to have clear business systems in place if you are a self-employed speaker. Today’s guest shares how she determines (and increases) her fees, strategies for making connections that can pay off later, and advice for dealing with taxes and other business issues.

Jessica Pettitt, M.Ed., CSP, pulls together her standup comedy years with 15+ years of diversity training’s in a wide range of organizations to serve groups to move from abstract fears to actionable habits that lead teams to want to work together. With a sense of belonging and understanding, colleagues take more risks with their ideation, conserve precious resources through collaboration, and maintain real connections with clients over time.

We’ll explore:

  • How Jessica determines her speaking fees.
  • Why Jessica still pays to speak at conferences sometimes.
  • Jessica’s strategy for speaking at larger conferences.
  • The value of doing webinars, conference calls, and pro bono work.
  • The hardest thing about being a solopreneur professional speaker.
  • Why you must sell yourself as a speaker.
  • Advice for working with cameras and screens while speaking.
  • An example from Jimmy Buffet on how to repurpose your content.
  • Advice on how to become a speaker.

Interview Links

GoodEnoughNow.com

Jessica’s Freebies

Follow Jessica on Twitter

Resources

To access the special MemberVault training and access to your FREE account, click HERE.

FREE Ebook: 7 Step Formula for Fearless Speaking

Follow Tricia Brouk on Twitter

Connect with Tricia Brouk on Facebook

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TriciaBrouk.com

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223 Make the Investment in Yourself – Karen Litzy
16 Apr 2019

Confidence, Pitching, Relationships, Audience, Practice

223 Make the Investment in Yourself – Karen Litzy

Summary

Speaking success doesn’t come automatically. You may be known in your field, but you must start at the beginning when building a speaking career. Today’s guest shares her story of making the investment in herself and building her speaking career over a number of years.

Dr. Karen Litzy is a licensed physical therapist, international speaker, owner of Karen Litzy Physical Therapy, host of the podcast “Healthy Wealthy & Smart,” and the creator of the Women in Physical Therapy Summit. Through her work as a physical therapist, she has helped thousands of people overcome painful conditions, recover from surgery, and return to their lives with family and friends.

As a podcast host, she has interviewed influencers in the world of health, medicine, and entrepreneurship, including Gloria Steinem, Dr. Karim Kahn, JJ Virgin, and Professor Lorimer Moseley.

She has been a featured speaker at national and international prevents, including the International Olympic Committee, the Injury Prevention Conference in Monaco, and the Sri Lanka Sports & Exercise Medicine Conference.

We’ll explore:

  • The importance of becoming a student of speaking in order to get more stages.
  • Karen’s process for pitching herself as a speaker.
  • The importance of being yourself with your content and ideas when pitching.
  • Why you must build relationships over a number of years in order to be successful in speaking.
  • How setting an intention can help you accomplish your goals faster.
  • The importance of your community in helping you be more successful.
  • Why you must know the material inside out.
  • How speaking has increased Karen’s business by other physical therapists referring patients to her, and having the courage to branch out beyond the stage.
  • Karen’s tips for getting into public speaking.

Interview Links

KarenLitzy.com

Healthy Wealthy & Smart Podcast

Connect with Karen on LinkedIn

Follow Karen on Twitter

Follow NAME on Instagram

Resources

To access the special MemberVault training and access to your FREE account, click HERE.

FREE Ebook: 7 Step Formula for Fearless Speaking

Follow Tricia Brouk on Twitter

Connect with Tricia Brouk on Facebook

Connect with Tricia Brouk on LinkedIn

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TriciaBrouk.com

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222 Knowing & Owning Who You Are – Jazz Biancci
09 Apr 2019

Vulnerability, Authenticity, Identity, Connection, Collaboration

222 Knowing & Owning Who You Are – Jazz Biancci

 Summary

One of the most powerful questions you can ask yourself as a speaker is, “Who am I?” When you truly know and own your unique identity and perspective, you can powerfully impact an audience. Today’s guest shares her story, as well as practical strategies, for building your speaking business out of your true and vulnerable self.

Jazz Biancci, CAPP, is the founder and creator of Spiraling into Genius and The Consciousness Masculinity. As an author, speaker, and channel, Jazz sees the invisible influence and helps people discover what they don’t know, in order for them to have greater impact in the world.

We’ll explore:

  • Various ways to define monetization, and how Jazz has been able to monetize her message.
  • How Jazz had to get over who she was in the past, and why the gift of failure led her to greater opportunities.
  • Why everything is energy, and how we are a tower sending out radio waves into the world.
  • Possible resources you can receive from speaking: money, referrals, social media reach, connections and collaborations for the future, book sales, future projects and events.
  • The importance of aligning with people you want to be in business with.
  • How speaking has impacted Jazz’s life and business.
  • Practical tips for building your speaking business.

Interview Links

JazzBiancci.com

Connect with Jazz on Facebook

Follow Jazz on Twitter

Resources

To access the special MemberVault training and access to your FREE account, click HERE.

FREE Ebook: 7 Step Formula for Fearless Speaking

Follow Tricia Brouk on Twitter

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TriciaBrouk.com

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221 Say Yes to Opportunities – Sharon Holand Gelfand
02 Apr 2019

Opportunities, Speaker Sheet, Mistakes, Negotiation, Confidence

221 Say Yes to Opportunities – Sharon Holand Gelfand

Summary

How are you compensated as a speaker? It’s not just about receiving money—it’s also about receiving experience, making connections, and getting referrals. Today’s guest shares her journey to the stage, and why you should say “yes” to the opportunities in front of you to begin, or build, your speaking career.

Sharon Holand Gelfand is a healthcare disruptor. As a certified functional diagnostic nutritionist, Sharon transforms women’s lives by healing their guts. She gets to the root of their most common health complaints by testing—not guessing—and incorporates lifestyle shifts filled with more energy and less stress.

We’ll explore:

  • Sharon’s journey to the stage.
  • How Sharon monetizes her speaking.
  • Strategies for making the transition from speaking for experience to speaking for fees.
  • Advice for negotiation a speaking fee and getting clear on what you want from a speaking engagement.
  • What a speaker one-sheet is, and why it’s important to your speaking career.
  • Mistakes Sharon has made in speaking, and what she has learned from them.
  • The need to spend time working on your speaking pitch.
  • How speaking has impacted Sharon’s business, and why Sharon believes that speaking is a core component of any business.
  • Sharon’s advice for taking the plunge to get started in speaking.

Interview Links

SharonHoland.com

Connect with Sharon on Facebook

Connect with Sharon on LinkedIn

Follow Sharon on Twitter

Follow Sharon on Instagram

Sharon’s YouTube channel

Resources

To access the special MemberVault training and access to your FREE account, click HERE.

FREE Ebook: 7 Step Formula for Fearless Speaking

Follow Tricia Brouk on Twitter

Connect with Tricia Brouk on Facebook

Connect with Tricia Brouk on LinkedIn

Follow The Big Talk on Twitter

Follow The Big Talk NYC on Instagram

TriciaBrouk.com

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