As the executive producer of TEDxLincolnSquare in New York City, I have privilege of working with some amazing speakers. I also get to read hundreds of incredible ideas worth spreading during the application processes each September. Wearing the crown of a TEDx speaker is something authors, speakers, and leaders all want. And the truth is, this red crown, gets you through more doors and gets you more returned calls. But, why does being a TEDx speaker bring on instant credibility? What about taking a TEDx stage is so fancy? I believe it’s the wow factor. The brand TED is super credible. The ideas and speakers who take TED stages are important. Pope Francis spoke at the 2017 conference! And the dream of what could be is alluring. Simon Sinek and Brene Brown became rock stars overnight and that excites people. However, committing to the process of identifying, writing and delivering a TEDx is not easy. TED and TEDx talks are an artform that take time to learn like any other artform. Along with learning the art of TEDx, each event and how to apply successfully, must also be a consideration on this amazing journey. And finally, when you take the stage, be sure to accept the gift of the audience before you give us yours.