Melanie Deziel is an award-winning branded-content strategist, consultant, and speaker who travels the world educating marketing, sales, and editorial teams on branded-content best practices. Melanie started The Overlap League native ad newsletter, writes the New Media Navigator column for Inc., teaches social media for Syracuse University’s online Master’s program, and is on the board of the Native Advertising Institute. She is the former director of creative strategy for Time Inc. and was the first editor of branded content at The New York Times, where she wrote the sponsored content pieces that won the 2014 and 2015 Best Native Advertising Execution OMMA Award, including the acclaimed “Women Inmates” piece for Netflix.
We’ll explore:
- Why the best speakers are the ones who try to give maximum value to their audience.
- How to distinguish between talking AT and talking WITH your audience.
- How Melanie prepares the night before a talk.
- Why music raises the energy level in the room before a talk.
- Why you should never say “great question” or “good question” in an audience Q&A, and what to do instead.
- When to use audience interaction in a talk.
- Melanie’s do-over moment.
- The power of pauses in your talk.
[ctt_hbox link=”7al0_” ]The best #speakers are the ones who are truly in service to their #audience. @mdeziel[/ctt_hbox]
[ctt_hbox link=”3etVD” ]What is the difference between talking AT and talking WITH your audience? @mdeziel reveals the answer on this episode.[/ctt_hbox]
[ctt_hbox link=”VCTD4″ ]On this episode, @mdeziel shares practical strategies for walking on stage feeling prepared for a talk. #speaking #audience[/ctt_hbox]
