103 Increasing Your Exposure through Writing & Speaking – Dorie Clark

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It’s the eternal question for speakers: Should I write a book before I begin speaking? Our guest today helps us see that the book and the big talk go hand in hand.

Dorie Clark is an adjunct professor at Duke University’s Fuqua School of Business and the author of Entrepreneurial You, Reinventing You and Stand Out, which was named the #1 Leadership Book of 2015 by Inc. magazine. She is also a former presidential campaign spokeswoman whom the New York Times described as an “expert at self-reinvention and helping others make changes in their lives.” A frequent contributor to the Harvard Business Review, she consults and speaks for clients including Google, Microsoft, and the World Bank.

We’ll explore:

• Whether it’s better to do a talk or write a book first.
• Why a book is often necessary to get paid speaking gigs.
• Practical steps to turn a book into a talk.
• Dorie’s writing process.
• The biggest myth that writers have about the creative process.
• How to get over the fear of writing.
• Why practicing and visualizing can help you prepare.
• How speaking can lead to other types of business and exposure.
• Dorie’s advice for someone just starting on their speaking journey.
• Why content creation is the cornerstone for getting discovered.

Interview Links

Entrepreneurial You by Dorie Clark
Reinventing You by Dorie Clark
Stand Out by Dorie Clark
Follow Dorie on Twitter
Connect with Dorie on LinkedIn
Connect with Dorie on Facebook
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Watch Dorie’s YouTube channel
Entrepreneurial You Self-Assessment


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