Episode 159 Planning an Intentional and Excellent Event

159 Planning an Intentional and Excellent Event – Cathey Armillas

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With so many TEDx events around the world, you may have noticed that the quality can vary among speakers and locations. Today’s guest is the organizer of one of the largest TEDx events in the world. She shares the team’s process of creating an event with both intentionality and excellence.

Cathey Armillas is an international speaker, marketing expert, TED Talk trainer, and author of the award-winning book The Unbreakable Rules of Marketing: 9 ½ Ways to Get People to Love You. Cathey is also the creator of the program How to Rock a TED Talk and the organizer for TEDxPortland (one of the largest TEDx events in the world) and TEDxMendeWomen in Nigeria. She has delivered a TEDx Talk herself and coaches celebrities, teams at Fortune 100 companies, industry experts, and others with great ideas to deliver the best presentations of their lives.

We’ll explore:

  • Why the TEDxPortland team doesn’t automatically allot 18 minutes to all their speakers.
  • Why you must hone your idea when applying to speak at a TED event.
  • How Cathey and her team select speakers and topics for the event.
  • How TedxPortland finances the event and partners with sponsors.
  • What makes a great speaker.
  • Cathey’s experience working with TEDxMendeWomen in Nigeria.
  • Cathey’s favorite TED talk.
Interview Links
The Unbreakable Rules of Marketing by Cathey Armillas and Jeff Berry