Creating a successful career as a paid speaker means making strategic decisions about how you present yourself online. Your speaker page is one of the most important tools in your speaking business—when event planners visit it, they need to see someone who can elevate their event and captivate their audience. So, what should your page include to ensure you stand out and secure those bookings?
Here are five essential elements your speaker page needs to boost your bookings and, ultimately, your income.
1. Make Your Mission Clear
Your mission isn’t just about what you do; it’s about why you do it and the impact you create. Event planners want to know not only what you bring to the stage but also how you can enrich their audience’s lives or work. By clearly stating your mission, you offer more than a set of skills—you offer a purpose that can resonate deeply with organizers and audiences alike.
Craft a short mission statement and place it front and center on your web page. Let’s say you’re a speaker who empowers leaders to drive cultural change; your mission might be: “Helping leaders create workplaces where everyone feels valued and engaged.” Clear, purposeful, and meaningful statements like these set you apart by showing that your speaking is driven by a greater goal. And that purpose-driven clarity? It’s exactly what event planners are looking for.
2. Describe Your Ideal Audience
If event planners can picture their audience in the description on your page, they’re already halfway to booking you. Let them know who your talk is crafted for. Are you speaking to executives who want actionable strategies, young entrepreneurs eager for motivation, or educators looking to make a difference? When you paint a clear picture of your audience, it builds trust with decision-makers—they can see that you understand and cater to the specific needs of their event attendees.
To make this come alive on your web page, consider adding a short “Who I Serve” section. This will communicate exactly who will benefit most from your message. Even better, include a line or two about the value your audience will take away from your talk. Not only does this clarify your niche, it also shows event planners that you’ve crafted your presentations with their audience’s needs in mind.
3. Powerful Testimonials That Build Credibility
Nothing builds trust faster than hearing from others who have been wowed by you. Select testimonials that go beyond “Great speaker!” to describe your impact, your delivery, and your ability to connect. Event planners need to know that hiring you will elevate their event and that their audience will leave inspired and motivated. Choose testimonials that paint a vivid picture of what it’s like to work with you and hear you speak.
4. High-Quality Demo Video
Your demo video is your chance to let event planners see the energy, insight, and style you bring to the stage. Choose moments that show your range—where you’re funny, serious, thought-provoking, and moving. A strong demo video should give a sense of your stage presence and how you engage a live audience. Make it powerful, make it memorable, and make sure it’s authentic to you.
5. Social Proof and Authority Markers
When event planners see client logos, media appearances, or endorsements on your page, they immediately perceive you as credible and in demand. Highlight any media features, large clients, and awards. This isn’t about showing off; it’s about building trust. Social proof reassures event planners that you have the experience and authority to deliver a great talk.
For speakers looking to take their web page to the next level, an introductory video can make a huge impact. Use it to introduce yourself authentically, briefly, and powerfully. To make it easy, use a teleprompter app to ensure you stay on message while maintaining eye contact. This added layer of personalization can help event planners connect with you before they even pick up the phone.
If you want to learn more about how The Big Talk can help you become an effective communicator and build a lucrative speaker business, book a call with my Speak from Stage Specialist HERE.
Your speaker page isn’t just a “nice-to-have”; it’s an essential part of your speaking business. With these five must-haves, you’ll be well on your way to building a page that captures attention, builds credibility, and secures those paid speaking gigs you’ve been working toward.
