When I started my speaking career, I made the same mistake many speakers make – I undervalued my expertise and waited for opportunities to find me. Today, I help speakers build profitable businesses by strategically using social media to attract high-paying speaking engagements. The transition from being an unpaid speaker to one that is well compensated isn’t just about raising your rates – it’s about positioning yourself as the expert you truly are.
The Mindset Shift: Your First Step to Getting Paid as a Speaker
Before we dive into strategy, let’s address the elephant in the room – the mindset shift required to become a paid speaker. Many speakers struggle with impostor syndrome or feel they need more credentials before charging for their talks. Here’s the truth: if you have expertise that can help others, you have a valuable message worth paying for.
The key is to start showing up online as the expert you are, not the expert you think you need to become.
Position Yourself as an Expert Worthy of Compensation
Your social media presence should showcase you as a professional speaker from the moment someone lands on your profile. This means crafting a bio that clearly communicates your value, sharing professional photos that capture your speaking presence, and consistently providing content that demonstrates your expertise.
Creating Content That Converts
The most successful speakers on social media understand that every post should serve a purpose. A mix of thought leadership, behind-the-scenes glimpses, and valuable insights positions you as the go-to expert in your field. The key is finding the right balance between sharing your expertise and promoting your speaking services.
The Power of Consistency
Success on social media isn’t about going viral – it’s about showing up consistently with valuable content that positions you as the go-to expert in your field. When you maintain a steady presence, you stay top of mind for event planners and decision-makers seeking to book speakers for their big stages.
Building Trust Through Social Proof
One of the most powerful ways to attract speaking opportunities is by sharing the impact of your work. This could be through testimonials, audience feedback, or results your clients have achieved. This evidence helps justify your speaking fees and shows event planners the value you bring to their stage.
The Journey to Success
Remember, building a profitable speaking business through social media isn’t about overnight success. It’s about consistently showing up as the expert you are and providing value to your audience. Focus on building meaningful connections, sharing valuable insights, and positioning yourself professionally.
Ready to take your speaking business to the next level? Join me on December 19th, 2024, for my complimentary workshop, “Building a Wildly Lucrative Speaker Business Using Social Media.” I’ll share my proven formula for attracting paid speaking opportunities through social platforms. CLICK HERE to save your spot now.
