224 Strategies for the Self-Employed Speaker – Jessica Pettitt

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Fees, Confidence, Pro Bono, Strategies, Business

224 Strategies for the Self-Employed Speaker – Jessica Pettitt


The business side of speaking is not nearly as exciting as being on stage. However, it’s vital to have clear business systems in place if you are a self-employed speaker. Today’s guest shares how she determines (and increases) her fees, strategies for making connections that can pay off later, and advice for dealing with taxes and other business issues.

Jessica Pettitt, M.Ed., CSP, pulls together her standup comedy years with 15+ years of diversity training’s in a wide range of organizations to serve groups to move from abstract fears to actionable habits that lead teams to want to work together. With a sense of belonging and understanding, colleagues take more risks with their ideation, conserve precious resources through collaboration, and maintain real connections with clients over time.

We’ll explore:

  • How Jessica determines her speaking fees.
  • Why Jessica still pays to speak at conferences sometimes.
  • Jessica’s strategy for speaking at larger conferences.
  • The value of doing webinars, conference calls, and pro bono work.
  • The hardest thing about being a solopreneur professional speaker.
  • Why you must sell yourself as a speaker.
  • Advice for working with cameras and screens while speaking.
  • An example from Jimmy Buffet on how to repurpose your content.
  • Advice on how to become a speaker.

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