Communication, Connection, Action, Transformation, Commitment
187 You are Paid for Transformation, Not Information – Jill Schiefelbein
What is the value we are bringing to the audience? Today’s guest reveals that it’s not about information, but transformation. She shares practical tips for helping the audience experience transformation, as well as key lessons she has learned as a successful speaker.
University faculty-turned-entrepreneur, Jill Schiefelbein is a professional speaker, author, and recovering academic. She taught business communication at Arizona State University for eleven years, analyzed terrorist documents to provide counter-terrorism messaging strategies, and was a pioneer in the online education space, creating an office serving +60,000 students.
Now, Jill focuses on providing custom communication strategies for her clients through workshops, keynote speaking, consulting, and virtual training. She’s helped clients all over the spectrum learn dynamic communication skills—from Boomers to Millennials, and from Fortune 500 companies to emerging businesses.
She’s a VIP contributor to Entrepreneur and a livestream video personality. Her latest book, Dynamic Communication: 27 Strategies to Grow, Lead, and Manage Your Business, is in bookstores around the country.
We’ll explore:
- The first rule of communication.
- How Jill learns about her audience.
- Why it is important to know whom you are talking to.
- What Jill wants from her audience, and why she encourages the audience to act on one thing they learned.
- The law of “diminishing marginal motivation.”
- The power of helping the audience cross something off their to-do list.
- A time when Jill gave a talk but did not know her audience.
- Why people will not be able to listen if they don’t feel safe in the environment.
- Jill’s three action words for speaking: listen, choose, implement.
Interview Links
Dynamic Communication by Jill Schiefelbein
Resources
FREE Ebook: 7 Step Formula for Fearless Speaking
Connect with Tricia Brouk on Facebook
