197 Simplify Your Message – Karen Litzy

Physical Therapy, Audience, Message, Simplify, Connection

197 Simplify Your Message – Karen Litzy

Summary

Every great speaker knows that it’s all about the audience. Today’s guest reveals that a key part of connecting to the audience is simplifying the message and removing jargon and language they may not understand. She also shares why improv training has helped become a better speaker.

Dr. Karen Litzy, PT, DPT is currently the owner of Karen Litzy Physical Therapy, PLLC, a concierge physical therapy practice in New York City. She serves as part of the social media team for the non-for-profit PT Day of Service and is an elected member of the Nominating Committee for the Private Practice Section of the American Physical Therapy Association. She is also the co-founder of the Women in PT Summit.

Karen is the host of the weekly podcast Healthy Wealthy & Smart, where she interviews influencers in the world of physical therapy, health, and entrepreneurship.

We’ll explore:

  • Karen’s audiences, and why she needs to tailor the talks for each one.
  • How Karen learns about her audience, and the value of looking at your social media analytics.
  • Why it is important to know whom you’re speaking to and simplify your message.
  • What Karen learned from Sally Hogshead about researching your audience and tailoring a message to them.
  • What Karen wants from her audience, and how she establishes a meaningful connection with them.
  • Karen’s strategy for pivoting when she is not connecting with an audience, and how improv training has helped her.
  • Karen’s three action words in speaking: discover, challenge, initiate.

Interview Links

KarenLitzy.com

Connect with Karen on Facebook

Connect with Karen on LinkedIn

Follow Karen on Twitter

Follow Karen on Instagram

Resources

FREE Ebook: 7 Step Formula for Fearless Speaking

Follow Tricia Brouk on Twitter

Connect with Tricia Brouk on Facebook

Connect with Tricia Brouk on LinkedIn

Follow The Big Talk on Twitter

Follow The Big Talk NYC on Instagram

TriciaBrouk.com

—————

Click to Tweet

 

Write a post