228 Who Needs to Hear Your Message? – Tara Bradford 

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Fear, Confidence, Communication, Storytelling, Pitching

228 Who Needs to Hear Your Message? – Tara Bradford 


A key part of having a successful speaking business is targeting your ideal client with your message. In other words: Who needs to hear your message? Today’s guest will help you think strategically and hone in on your ideal client when crafting and pitching your talks. In addition, she shares many actionable tips for developing an effective speaking business.

Tara Bradford is a Publicity Strategist and International Speaker. She is also the CEO of Rae Media Group, a PR agency that helps CEOs and Founders develop their personal brand and thought leadership. Her work has been featured in Forbes, HuffPost, Thrive Global, Bustle, and more.

We’ll explore:

  • How Tara transitioned from her role as a nurse to her current role in her agency.
  • Tara’s journey of overcoming her fear of speaking.
  • Thoughts on turning your speaking into a business.
  • Why you need to be strategic and speak to your ideal client.
  • How to use storytelling to speak to one person, but have it relate to many people.
  • How to pitch and land a paid speaking gig.
  • The power of labeling yourself as a “Keynote” speaker.
  • Why you should reframe “speaking for free” as “waiving your free” so that you always attach a value to your speaking.
  • How to use a speaking reel when pitching yourself.
  • How speaking has impacted Tara’s business.


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