197 Simplify Your Message – Karen Litzy

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Physical Therapy, Audience, Message, Simplify, Connection

197 Simplify Your Message – Karen Litzy

Summary

Every great speaker knows that it’s all about the audience. Today’s guest reveals that a key part of connecting to the audience is simplifying the message and removing jargon and language they may not understand. She also shares why improv training has helped become a better speaker.

Dr. Karen Litzy, PT, DPT is currently the owner of Karen Litzy Physical Therapy, PLLC, a concierge physical therapy practice in New York City. She serves as part of the social media team for the non-for-profit PT Day of Service and is an elected member of the Nominating Committee for the Private Practice Section of the American Physical Therapy Association. She is also the co-founder of the Women in PT Summit.

Karen is the host of the weekly podcast Healthy Wealthy & Smart, where she interviews influencers in the world of physical therapy, health, and entrepreneurship.

We’ll explore:

  • Karen’s audiences, and why she needs to tailor the talks for each one.
  • How Karen learns about her audience, and the value of looking at your social media analytics.
  • Why it is important to know whom you’re speaking to and simplify your message.
  • What Karen learned from Sally Hogshead about researching your audience and tailoring a message to them.
  • What Karen wants from her audience, and how she establishes a meaningful connection with them.
  • Karen’s strategy for pivoting when she is not connecting with an audience, and how improv training has helped her.
  • Karen’s three action words in speaking: discover, challenge, initiate.

Interview Links

KarenLitzy.com

Connect with Karen on Facebook

Connect with Karen on LinkedIn

Follow Karen on Twitter

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Resources

FREE Ebook: 7 Step Formula for Fearless Speaking

Connect with Tricia Brouk on Facebook

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Follow Tricia Brouk on Instagram

TriciaBrouk.com