Episode 190 Storylistening Before Storytelling with Rob Wilson

190 Storylistening Before Storytelling – Rob Wilson

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Empathy, Listening, Storytelling, Innovation, Creativity

190 Storylistening Before Storytelling – Rob Wilson


Every speaker knows the power of storytelling, but today’s guest has a different take on this age-old topic. He will show you the power of “storylistening” to learn about the audience and help them think like innovators.

Award-winning writer and speaker-humorist, Robert Evans Wilson, Jr. works with companies that want to be more competitive, and with people who want to think like innovators. Rob is the author of the internationally syndicated column on achievement, innovation, and leadership: “The Un-Comfort Zone.”

He is also the author of four books, including the inspirational book: Wisdom in the Weirdest Places; the psychological mystery novel: … and Never Coming Back; the humorous children’s novel on dealing with bullies: The Annoying Ghost Kid, and the hilarious, illustrated collection of bathroom graffiti: OFF THE WALL! The Best Graffiti Off The Walls Of America.

We’ll explore:

  • Rob’s wide-ranging audience, and the topics he speaks on.
  • The difference between a hard topic and soft topic.
  • The strategies Rob uses to learn about his audience, including “storylistening.”
  • Why it is important to know your audience.
  • What Rob wants from his audience.
  • How he gets his audience to think like innovators, and why stories are such an important part of his process.
  • A time when Rob gave a talk but did not connect with his audience, and what he learned.
  • Rob’s action words in speaking: buck, challenge, tantalize, enchant.


Interview Links


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