250 Audience-Centered Storytelling – Bill Carmody

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Storytelling, Audience, Engagement, Speaking, Vulnerability


Our stories and speaking begin with us, but they end with the audience. On this episode, we’ll explore how to powerfully impact audiences by focusing on their needs. You’ll also learn about the connection between storytelling and the right side of the brain, story archetypes, vulnerability, and much more.

Bill Carmody is the founder and CEO of Trepoint, a 22-year digital marketing veteran and TEDx speaker. His purpose in life is to be an inspirational leader who enjoys solving problems and creating breakthroughs for those brave enough to build a better future.

We’ll explore: 

  • How the right side of the brain is connected with storytelling.
  • How to become audience-centered by knowing where they are coming from.
  • The 5 story archetypes.
  • The value of asking open-ended what, how, and why questions.
  • How to use the 7-second rule to help your audience become engaged.
  • Why the greatest leaders are audience-centered, and how to use this principle in public speaking.
  • How to consciously weaving words together to make an impact on the audience.
  • Why vulnerability makes a great story.
  • How Bill prepared for this conversation with “I am enough.”
  • The biggest mistakes leaders make in sharing their story.

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