761 Treating Your Speaking Like a Business: Why It Matters and How to Do It

In this episode, I share exactly what happened when Live Nation — the world’s largest live entertainment company — came to my contact form, and what it revealed about what it really means to treat speaking like a business.

The speakers who will be on the biggest stages next year are building their assets right now. The ones who aren’t? They’re already missing the window.

Tune in to discover:

• Why having the right assets in place is the difference between a decision-maker moving on in two seconds and reaching out to book you
• How far in advance the speaking industry actually books, and why most speakers are pitching too late 
• What it truly means to show up like a pro and the one question you can ask yourself right now to find out if you’re ready