Crafting Your Keynote: A Beginners Guide to Speech Writing [Updated March 2024]

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Are you ready to learn how to start the process of writing a keynote or TEDx? I will start by saying this: writing can be daunting. It is not uncommon to sense your body tensing up or your stomach beginning to feel queasy at the thought of writing a speech. If that sounds familiar, take comfort in knowing that you are far from alone.

The two most common questions I get from my speakers are: Where do I begin, and how do I actually get started?

As I walk you through the process, always keep this one important fact in mind – it is merely the start of your writing. Nothing has to be perfect. When you feel yourself start to tense up, and your body wants to resist, just remember that it’s only words on a page. Nobody is seeing this but you. This is your process. So give yourself the love and respect that you would a spouse, a partner, a dear friend or a client.

Writing A Keynote Address: Where to Begin?

What’s so awesome about this question is that it is the same for everyone, no matter where you are in your writing experience. You start wherever you are. Where you are is the perfect place. So the question is not really where, but it’s how. And because you’re starting wherever you are, you’ve also just taken the when out of the equation.

I do want to issue a warning, however, because it is so important as you begin writing your talk – do not share what you’ve written with anyone yet.

When you begin writing, you’re going to get very excited about what’s coming out, but do not share what you’ve written just yet. At this precious phase of your writing, it is simply too soon to open yourself up to other people’s opinions and risk feeling judged. While you may not realize it at the time, it could actually result in an entire tsunami of failure feelings and thinking that you do not need. This phase is just for you to generate material.

Now that you know where to start—not tomorrow, not after you answer another email, not after you take the kids to school—right now, wherever you are, this is the perfect time and place to start.

That leaves the question: “How do I start?”

Just do it. If you continue to do other things before you start writing, then you won’t get it done. If you just start, you will finally get words onto a page and be one step closer to your life-changing big talk.

Seeking Guidance For Your Next Big Talk

Tricia Brouk is an award-winning director, writer, producer and public speaking coach. As an expert in the art of public speaking, she puts speakers on big stages. She also hosts The Big Talk, an award-winning podcast for public speakers.

Tricia can give you a step-by-step process on how to start writing your big talk, whether it’s a Keynote (45-60 minutes) or a TEDx Talk (12-18 minutes). If you’re looking for a speaker coach who can get you to the next level, reach out to Tricia Brouk today! In the meantime, check out her YouTube page for more public speaking tips and tricks.

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