Image for episode 474 Inbound Lead Generation with Tom Poland

464 Inbound Lead Generation with Tom Poland

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Intentionally Attracting the Right People Through Inbound Lead Generation

This week, I am so excited to introduce you to Tom Poland.

Tom is the multiple best-selling marketing author with over 37 years’ experience in sales and marketing. He has also started, managed, and sold multiple businesses including teams of over 100 and revenue of more than twenty million dollars. 

Tom is currently working with clients in 27 cities and 15 time zones around the world and describes himself as ‘voluntarily married’, living in a house on the sand, next to the blue waves at little Castaways Beach in Queensland Australia.

In this episode, we’ll explore:

  • His systematic approach to creating free webinars that result in intentional, inbound lead generation 
  • Why, as a visionary thought-leader, you need an operations person to help you track your numbers and data
  • The difference between manipulation and motivation in marketing and in your talks
  • Clearly communicating and using your influential voice
  • Tom’s current favorites: Book: 80/20 Principle and Speaker: Dan Kennedy


More from Tom


The FREE Kindle version of his book, Leadsology®: The Science of Being in Demand




More from Tricia 


Order my book, The Influential Voice: Saying What You Mean for Lasting Legacy

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