The Art and Commerce of Story-Telling
03 Sep 2018

I have always been a story teller. It started back when I took my first stage. My story, although told with my body through dance, was a total expression of my soul. Story telling is something anyone can take on. And when we decide to become vulnerable, and share our ideas and purpose with the world, it’s possible to create not only magic, but also make an impact that will have a profound effect on every life.

Story telling is an art that may take on many forms. Choreography, filmmaking, literature, and now famously, The TED Talks. TED is a not-for-profit organization standing for technology, entertainment and design, but also includes scientific, cultural and academic topics. The conference, for short form, 18 minute or less talks, started in 1984 and has continued annually since 1990, with curator Chris Anderson at the helm. TED Talks are “ideas worth spreading” and there are over 2,600 TED Talks freely available online. Wikipedia notes that by November 2012, TED Talks have been watched over one billion times worldwide.

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194 Always Leave Them Wanting More – Susan Eichhorn Young
03 Sep 2018

Audience, Attention, Permission, Conversation, Clarity

194 Always Leave Them Wanting More – Susan Eichhorn Young


How does a speaker reach that sweet spot between giving the audience too much and not giving them enough? Today’s guest reminds us that while our objective doesn’t change, our action must change depending on the situation and the audience. She will encourage you to find the sweet spot by understanding your audience and knowing what they need … and always leave them wanting more.

Susan Eichhorn Young is All Things Voice. She is a NYC-based voice strategist and executive speaking coach in the corporate and media world. She is also a performer and voice teacher in the theatre world. Susan is a singer, speaker, writer, teacher, and influencer who has lived it, survived it, and continues to discover more of it!

We’ll explore:

  • Susan’s audiences, and what ties them all together.
  • Why it’s so important to know whom you’re talking to.
  • How to reach a sweet spot between giving your audience too much and not enough.
  • What Susan wants from her audience, and he she gets it.
  • An example of how Susan uses action to achieve her objective, and why it’s crucial to stay present with the audience.
  • Susan’s three action words in speaking: allow, honor, illuminate.

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