Become a Transformational Speaker Step 2: Identify the Purpose of Your Talk

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Step 1: Become the Speaker You Are Meant to Be
Step 2: Identify the Purpose of Your Talk
Step 3: Generate Bullet Points of Your Ideas
Step 4: Dig Deep into Each Point with Persuasive Techniques
Step 5: Connect the Dots
Step 6: Formulate Your Flow
Step 7: Captivate Your Audience

The second step in becoming a transformational speaker is to identify the purpose of your talk. This involves understanding your objective, focusing on what the audience needs, and crafting a clear message that resonates with them.

Define Your Objective

Start by finishing the sentence, “I want the audience to…” This clarity helps you stay focused and ensures that your message is purposeful and directed toward a specific outcome.

Focus on Audience Needs

When you can identify what you want for the audience, you work towards captivating them. Understanding their needs and expectations allows you to tailor your message effectively, making it more impactful and relevant.

Determine Your Story

Decide whether you are telling a personal story or a story about a secondary character. This helps in framing your talk and making it relatable to the audience.

Craft Your Message

What message do you want to get across? Whether you aim to inspire, encourage, or teach, your message should be clear and aligned with your objective. This helps in maintaining the audience’s interest and ensuring they leave with the intended takeaway.

Evoke Emotions

Determine the emotions you want the audience to feel during your talk. Take them on an emotional journey that aligns with your message and reinforces your points. Emotions play a crucial role in making your talk memorable and impactful.

By identifying the purpose of your talk, you set a solid foundation for delivering a message that resonates with your audience and achieves your intended outcome.

New to transformational speaking? Start your journey with our FREE workbook. Download 7 Steps to Transformational Speaking and discover the path to impactful communication:  7 Steps Workbook

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