Episode 129 Do the Hard Work – Cass McCrory
02 Jan 2018

Summary

We know that success doesn’t usually come quickly or easily. But what does it actually take to create a thriving business based on your passion? Our guest today reminds us that success involves a lot of hard work, but also a lot of fun if we approach it correctly.

Cass McCrory is a digital marketing strategy expert. Her experience includes leading digital marketing and social media strategy within large enterprises. She has passion for supporting entrepreneurs and small businesses as they create and generate multiple revenue streams to drive the success of their businesses. Her expertise is in the monetization strategies, social media promotion, content development, and campaign calendaring that generates ROI and online course ideation and creation. Cass brings an analytical nature to the table with a practical approach that generates measurable results for her clients. Cass also has a passion project called “The Subtraction Project” that has landed her on the pages of Oprah magazine, on popular podcasts, and as a contributor to Thrive Global.

We’ll explore:

  • How Cass helps people make money in a way that feels authentic to them.
  • What to do if you don’t have a strategy.
  • Why you must pay your dues.
  • How to create opportunities by being available after a talk.
  • The difference between pitching yourself and creating a dialogue.
  • Why it’s important to have fun in your business.
  • How projecting confidence as a speaker helps people have faith in you.
  • How to use Facebook live to hone your speaking skills, and why you should ask people to share your video.
  • Why a traditionally-published book can boost your credibility as a speaker.
  • Why it’s often difficult for accredited professionals to become entrepreneurs.
  • How credibility helps build your platform.

Interview Links

CapraStrategy.com
Connect with Cass on Facebook
Connect with Cass on LinkedIn
Follow Cass on Twitter
Follow Cass on Instagram
SubtractionProject.com

Resources

Follow The Big Talk on Twitter
Follow The Big Talk NYC on Instagram
Connect with Tricia on Facebook
Connect with Tricia on LinkedIn
TheBigTalkNYC.com
FREE Ebook: GET CHOSEN

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The next #opportunity will come to you—you just have to be willing and interested to take it. @cass_mccrory

You have to #ask people to take the action you want them to take. @cass_mccrory #business
Identify the one thing you want to do, and do it. @cass_mccrory #success #clarity

Episode 128 Stop Robbing Yourself of Your Best Work – Jason Van Orden
28 Dec 2017

Summary

Many people believe that success only happens when you can present a perfect version of yourself and your content to the world. Our guest today shows us that the opposite is true. He reveals how we rob ourselves of our best work, and what to do about it.

Jason Van Orden helps thought leaders reach a larger audience with their ideas and create new income streams from their expertise. As a trainer, consultant, and strategist, he draws from twelve years of researching top internet influencers, as well as personal experience gained by launching over 60 online courses, teaching more than 7,000 entrepreneurs, generating $6,000,000 in online course sales, and 8,000,000 downloads of his podcast. He believes in helping each client design an online marketing and monetization strategy that aligns with their vision and values.

We’ll explore:

  • The unique way Jason helps his clients build a business.
  • The three V’s of standing out from the crowd.
  • The three R’s of getting into the mind of your customers.
  • The “long tail” of influence and why it gives you an infinite number of possibilities.
  • What it means to share the last ten percent, and why it’s important.
  • The fastest way to earn trust with your audience.
  • The reason Jason sends an email to his list every day.
  • How to avoid robbing yourself of your best work.
  • Why you’re not going to know what the next thing is until you start doing it.
  • How a book or big talk can help you build a brand or a business.

Interview Links
JasonVanOrden.com
Connect with Jason on Facebook
Follow Jason on Twitter

Resources

Follow The Big Talk on Twitter
Follow The Big Talk NYC on Instagram
Connect with Tricia on Facebook
Connect with Tricia on LinkedIn
TheBigTalkNYC.com
FREE Ebook: GET CHOSEN

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Know what you’re bringing to the table in a way that nobody else can bring it. @jasonvo #business

#Vulnerability is the fastest way to earn #trust. @jasonvo

The creation and publication of your content is a huge source of feedback, #confidence, and #clarity. @jasonvo

 

Episode 127 How to Leverage Your Big Talk – Jamie Broderick
26 Dec 2017

Summary

You’ve written, rehearsed, and prepared to give a successful big talk. But delivering your talk is not the end—it’s just the beginning. Today’s guest reveals how to leverage your big talk to create multiple streams of income and accelerate your success.

Jamie Broderick is a visibility strategist who helps entrepreneurs become market leaders by building their platform, leveraging their connections, and shining a light on their unique talents. Her endless creativity and knowledge has gifted her with the uncanny ability to connect people together for just the right advice. She leads a business support network called “The Success Connection” and provides market leadership training in her course “Above the Crowd.” She also hosts two annual confidence-building retreats in Florida and New York, along with co-producing Tedx Lincoln Square in New York City.

We’ll explore:

  • Many ways to leverage a speaking event for multiple income streams.
  • The value of embracing your personality and quirks.
  • Business advice for speakers and writers.
  • How to find out what people want from you.
  • Why people want to be inspired rather than being sold to.
  • Jamie’s advice for someone who wants to create a business from their passion.
  • The importance of credibility and trust.
  • How to leverage a talk to collect email addresses.
  • 4 questions your audience wants you to answer.
  • The relationship between credibility, visibility, and connections.
  • The importance of sending consistent messages about your brand.

Interview Links

JamieBroderick.com
Connect with Jamie on Facebook
Connect with Jamie on LinkedIn
Follow Jamie on Twitter
Follow Jamie on Twitter
Follow Jamie on Instagram

Resources

Follow The Big Talk on Twitter
Follow The Big Talk NYC on Instagram
Connect with Tricia on Facebook
Connect with Tricia on LinkedIn
TheBigTalkNYC.com
FREE Ebook: GET CHOSEN

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Being seen differently is what’s going to differentiate you from your competition. @JamieBroderick #business

#Credibility and #trust are the key components to building a reputation and getting the sales leads you want. @JamieBroderick

Your #brand is what the world says about you. @JamieBroderick
126 The Magic of an Outline – Mari Carmen Pizarro
21 Dec 2017

Summary

Although a book and a big talk are two different ways of reaching people, a great outline can make both easier and more effective. Today’s guest will show you how to use an outline as the basis for each one. You will also learn why both a book and a talk are so vital for building your platform.

Mari Carmen Pizarro is a bestselling author, nutritional consultant, high performance coach, and a TEDx speaker. She founded Streamlined Health, a company dedicated to serving leaders who, like her, suffered from health ailments that prevented them from being at the top of their game. Mari is dedicated to teaching leaders how to feel continuously energized, look their best, and exude confidence that is critical to their sense of wellbeing and ability to inspire those around them. Mari is an Integrative Health Coach and a Certified Personal Trainer who holds a Master’s in business, and is also a world-class transformational and executive coach.

We’ll explore:

  • How Mari is using her past experiences to create a book, a talk, and a course that will have a large reach.
  • Mari’s process for narrowing a book into a talk.
  • Her strategies for expanding or compressing a talk to fit any time frame.
  • The way she chooses the most impactful points to make in a talk.
  • Why it is painful to “birth” a book.
  • The value of doing research and reading books on your topic.
  • How writing increases your awareness of your topic in the world around you.
  • Why giving a talk is much more stressful for Mari than writing a book.
  • How both a book and a talk can help build your platform, and how both reach different people.
  • The value of testing material by giving talks before writing the book.

Interview Links

Gone in a Flash! by Mari Carmen Pizarro
The High Energy Body by Mari Carmen Pizarro
MariCarmenPizarro.com
Connect with Mari on Facebook
Connect with Mari on LinkedIn
Follow Mari on Twitter
Resources

Follow The Big Talk on Twitter
Follow The Big Talk NYC on Instagram
Connect with Tricia on Facebook
Connect with Tricia on LinkedIn
TheBigTalkNYC.com
FREE Ebook: GET CHOSEN

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The same #outline can be used to create a book, a talk, or a course. @MariStreamlined #writing

Birthing a #book always starts with one idea. @MariStreamlined

Both a #book and a #talk need to be strategically positioned for maximum exposure. @MariStreamlined
125 Listen to Your Audience – Chris Schembra
19 Dec 2017

Summary

How does a person become an effective and influential speaker? Is it all about strategy? Connections? Authority? Popularity? Today’s guest reveals that the secret is much simpler: to become a speaker, you must first learn to be an audience. You’ll learn why empathy, listening, and developing a touchpoint with people are vital keys to becoming a great speaker.

Chris Schembra, known as “The Empathy Strategist,” is a sought-after social influencer, executive coach, entrepreneurial advisor and TEDx speaker whose passion lies in facilitating profound human connection in a deeply disconnected world. He is the Founder + Chief Question Asker of the 7:47 Club, an organization which helps elite entrepreneurs build, grow, and ignite their community. Since its inception, the 7:47 Club has awakened over 2,500 leaders and sparked over 210,000 relationships.

In addition to the 7:47 Club, Chris is a Partner at OHenry Productions and former Producer at MNA Productions, which both invest in and produce commercial theater.  The projects Chris has been involved in have been awarded 14 Tony Awards, 7 Emmys, and a Grammy.

We’ll explore:

  • Why Chris is doing the big talk before the book.
  • How he uses speaking to get audience feedback.
  • How he will use his upcoming book to give voice to interviews he has done with others.
  • Chris’s writing process, which involves meditation, recording raw audio, having the audio transcribed, editing, then publishing.
  • The importance of listening to the audience or client’s needs.
  • How getting feedback is similar to doing previews in the theatre.
  • How Chris is using his new keynote to build his business.
  • Why you must develop a touchpoint with people if you want to become a speaker.

Interview Links

7:47 Club
Follow Chris on Twitter
Send Chris an email
Upwork.com

Resources

Follow The Big Talk on Twitter
Follow The Big Talk NYC on Instagram
Connect with Tricia on Facebook
Connect with Tricia on LinkedIn
TheBigTalkNYC.com
FREE Ebook: GET CHOSEN

Click to Tweet

The key for me, as a paid professional #speaker, is listening to the client’s needs. @cschembra

Being a thought #leader is difficult because you are always ahead of the curve. @cschembra

If you want to be a #speaker, learn how to be an audience. @cschembra
124 Show Up and Do the Work – Tony Howell
14 Dec 2017

Summary

Artists, speakers, and authors often battle the “Resistance”—the term author Steven Pressfield uses to describe the forces that work against our creativity. Today’s guest shares how he has taken action to overcome Resistance and build his speaking and writing career while impacting thousands of lives.

Tony Howell is the Founder and CEO of Creative Social Media, an innovative start-up that teaches artists how to raise their profile, connect with larger audiences, and create new opportunities. In 2013, Tony piloted his first seminar, “Social Media in Theatre’’ at Actors Connection in New York to a great response. Fast forward and Tony’s spoken at Google, SAG-AFTRA Foundation, Actors’ Equity Association, Backstage, as well as at colleges, conferences, and events around the world.

Beyond speaking, Tony provides high-end website design and one-on-one consulting where business is also booming. Clients include Emmy, Grammy, Olivier, Oscar, and Tony award-winning artists, as well as students and seniors completely new to “the business” or “the web.” His job (and joy) is to “design your future”—helping make things, make things better, and make things happen.

We’ll explore:

  • How giving a lot of talks has given Tony clarity about his upcoming books’ content.
  • The value of keeping a talk simple.
  • How to “spin content” and repurpose it for different mediums and audiences.
  • Why speaking comes easier than writing for Tony.
  • Several productivity tools he uses in his writing process.
  • How speaking allows Tony to scale his business, and the way speaking is the beginning of the sales funnel.
  • How a book can impact your business.
  • Tony’s advice for those just starting on their speaking or writing journey.

Interview Links

TonyHowell.me
Connect with Tony on Facebook
Tony’s YouTube channel
Follow Tony on Twitter
Follow Tony on Instagram
Send Tony an email
The War of Art by Steven Pressfield
Do the Work by Steven Pressfield
Strict Workflow Extension for Google Chrome
750words.com

Resources

Follow The Big Talk on Twitter
Follow The Big Talk NYC on Instagram
Connect with Tricia on Facebook
Connect with Tricia on LinkedIn
TheBigTalkNYC.com
FREE Ebook: GET CHOSEN

Click to Tweet

By giving a lot of talks, I’ve learned how to make them as simple as possible. @TonyHowell #speaking

#Speaking is a wonderful way to get new #business. @TonyHowell

Don’t be afraid of making #mistakes—you only learn by doing. @TonyHowell  #action
123 Structuring Your Book or Big Talk – Ruschelle Khanna
12 Dec 2017

Summary

Success in writing a book or crafting a big talk doesn’t come by accident. Our guest today reveals tips and strategies for approaching your book or big talk in a structured process that will help you make purposeful progress toward your goals.

Ruschelle Khanna is a Lyme-Literate psychotherapist in private practice in midtown Manhattan. For over fifteen years she has assisted thousands of individuals and families in overcoming depression, anxiety, and severe mood disorders. Through her personal experience of Lyme disease, she assists clients and audiences in accessing the possibility of awakening through illness and pain. Ruschelle is the founder of the Fibromyalgia Summit Online and has written two books on spirituality and chronic illness. Her current project is to educate 10,000 mental health clinicians in understanding the impact of Lyme disease on mental health and quality of life.

We’ll explore:

  • Ruschelle’s story of giving her first talk.
  • How she turned her talk into a book.
  • Her 3-step format for crafting a talk.
  • Why Ruschelle never includes more than three main points in a talk.
  • How she approaches writing a book in a similar way to blogging a book.
  • Ruschelle’s writing process, including how she uses index cards.
  • Why it’s helpful to find a marketing expert when launching your book.
  • Why Ruschelle enjoys talking more than writing a book.
  • The importance of just getting started.

Interview Links

30 Days of Prayer: Healing Autoimmunity for Women by Ruschelle Khanna
30 Days of Prayer: Healing Chronic Pain by Ruschelle Khanna
RuschelleKhanna.com
Follow Ruschelle on Twitter
FibromyalgiaSummit.com

Resources

Follow The Big Talk on Twitter
Follow The Big Talk NYC on Instagram
Connect with Tricia on Facebook
Connect with Tricia on LinkedIn
TheBigTalkNYC.com
FREE Ebook: GET CHOSEN

Click to Tweet

The more structure I put into my thoughts, the easier it is to come up with an outline for a #book. @travelascend #writing

Just get started and don’t be hard on yourself. @travelascend #writing

The biggest barrier to launching a #book is your marketing. @travelascend
122 Protect Your Time – Liz Bywater
07 Dec 2017

Summary

Your book or big talk won’t create itself—you must make time to bring it into existence. But with so many distractions in your life, how is this possible? Today’s guest reveals several strategies for being productive and protecting your most valuable asset: time. In addition, she shares how writing and speaking can impact your business.

Dr. Liz Bywater has been called a one-of-a-kind leadership expert. Working at the intersection of business and psychology, she brings together practical experience (advising top executives across the Fortune 500), advanced education, and a dynamic personal style to inspire, engage and advise her clients.

Liz advises senior leaders at some of the world’s most successful companies, including Johnson & Johnson, Bristol-Myers Squibb, Thomson Reuters, AmerisourceBergen, Nike, and more. Drawing upon her expertise in human behavior, she helps her clients drive commercial success, propel innovation, exert influence, and lead their organizations through change.

We’ll explore:

  • How she helps leaders get off the treadmill of everyday busyness and become more thoughtful and strategic.
  • Liz’s strategy for taking material from consulting and speaking and using it for the book, then using the book to develop talks.
  • Different types of talks.
  • Liz’s writing process, which includes turning off distractions and scheduling time to write.
  • Why she takes her talk to a low-pressure venue and practices the material.
  • The value of hiring help so you can focus on your most impactful work.
  • How her book adds value to her business.
  • How speaking can be a great investment of time because it can lead to more business.
  • Why Liz loves the energy of speaking to a live audience.
  • Liz’s advice for someone starting on their speaking and writing journey.

Interview Links

BywaterConsultingGroup.com
Connect with Liz on Facebook
Connect with Liz on LinkedIn
Follow Liz on Twitter

Resources

Follow The Big Talk on Twitter
Follow The Big Talk NYC on Instagram
Connect with Tricia on Facebook
Connect with Tricia on LinkedIn
TheBigTalkNYC.com
FREE Ebook: GET CHOSEN

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Give your #audience one important thing they can walk away with so they can do something different tomorrow. @drlizbywater #speaking

None of us can do everything. @drlizbywater #productivity

Know what you have to do to help your #business thrive. @drlizbywater #success
121 Start Before You’re Ready – Tara Rae Bradford
05 Dec 2017

Summary

Do you wait to take action until you feel completely ready? Today’s guest will challenge you to dive in and realize that taking action is the most important part of achieving your dreams.

Tara Rae Bradford is an international growth strategist & success coach. She is the founder of The Potentialista®, a global mentorship program to help female entrepreneurs live extraordinary lives. Tara has nine years of experience helping individuals and families through tragedies. When she reached the top of her career path by the age of 26, she discovered that happiness and success are not the same thing. After reinventing her own life, she completed her certification in high performance coaching with a focus on neurolinguistic programming so she could help others create the free and fulfilling lives they are meant to be living too!

We’ll explore:

  • Why she will probably finish her big talk before the book is completed.
  • How blogging and writing articles has helped her writing process.
  • Why Tara uses pen and paper to write.
  • Why she can express herself more in writing than she can on the stage.
  • How speaking impacts Tara’s business and helped develop her confidence.
  • Why Tara feels that writing is more fun than speaking.

Interview Links

TaraRaeBradford.com
Connect with Tara on Facebook
Follow Tara on Twitter
Follow Tara on Instagram

Resources

Follow The Big Talk on Twitter
Follow The Big Talk NYC on Instagram
Connect with Tricia on Facebook
Connect with Tricia on LinkedIn
TheBigTalkNYC.com
FREE Ebook: GET CHOSEN

Click to Tweet

It’s about sending a #message out in the audience and allowing them to feel what I want them to feel. @tararaebradford #speaking

Things are going to grow, change, and evolve as you take #action. @tararaebradford

Taking #action is the most important thing to making your #dreams reality. @tararaebradford
120 Listening to Your Call – Angela McKinney
30 Nov 2017

Summary

In the push and pull of everyday life, and the endless choices we have as creative entrepreneurs, it’s tempting to lose sight of your call. Today’s guest will share her story of listening and staying true to her call, and challenge you to do the same.

Angela McKinney, a nationally recognized mindset and recovery coach, helps people UNTANGLE suffering states and activate freedom. In addition to offering one-on-one coaching intensives and online group programs, Angela partners with medical directors and psychiatrists to build home programs for individuals recovering from addiction, life changes, and trauma. Angela has been seen in Rolling Stone, CBS, The New York Times and The Fix.

We’ll explore:

  • Angela’s story of a spiritual experience that birthed the 22-year journey for her book.
  • How Angela distilled the information from her book into a talk.
  • Why she describes the writing process as tedious, uncomfortable, and frustrating.
  • Why the speaking and writing processes are very different for Angela.
  • The ways that speaking impacts her business.
  • How her book evolved from her experiential work over the years.
  • The importance of systems, structure, and support for your call.

Interview Links

UntangleAndThrive.com
Connect with Angela via email
Receive Angela’s 3 Steps to Untangle
Join the Untangle & Thrive Facebook Community

Resources

Follow The Big Talk on Twitter
Follow The Big Talk NYC on Instagram
Connect with Tricia on Facebook
Connect with Tricia on LinkedIn
TheBigTalkNYC.com
FREE Ebook: GET CHOSEN

Click to Tweet

Be willing to say “yes” to lots of things that connect you to your call.

You have a personal message that can change people’s perspective and have tremendous impact.

My relationship to being seen as an expert is a vulnerable, intimate, emotional journey.