204 Leave an Opening for Action – Janet Zaretsky
09 Oct 2018

Audience, Questioning, Relationships, Equality, Ask

204 Leave an Opening for Action – Janet Zaretsky

Summary

The end result of speaking to an audience is to bring about change. Today’s guest shares amazing insights that will help make your talk more actionable by making it relevant, simple, and inspiring.

Janet Zaretsky is a master professional coach, author, and speaker who helps people unleash their brilliance, confidence, and visibility in the world. Janet has worked with over 32,000 people in the past 22+ years. She is a powerful advocate for ending the gender gap, both in pay and influence. Her work with women has led her to be a frequent contributor to Forbes. She is also the author of Where’d My Confidence Go … and How Do I Get it Back?

She is an International Coach Federation member, Enhanced Conversational Intelligence Coach, Certified in Behavioral Style Instruments, graduate of Coach U, and former senior program leader for Landmark Worldwide.

We’ll explore:

  • Janet’s audience, and why she focuses on those committed to ending the gender gap.
  • How Janet uses inquiring and questioning to learn about her audience.
  • The value of videoing yourself, as well as the audience, during your talk to get helpful feedback.
  • Why it’s important to know whom you’re talking to.
  • What Janet wants from her audience, and why she focuses on making it relevant, actionable, and simple for people.
  • Janet’s strategy for pivoting when a talk is not going well.
  • Janet’s three action words in speaking: empower, inspire, be unmessable with.

Interview Links

JanetZaretsky.com

Email Janet

Connect with Janet on Facebook

Connect with Janet on LinkedIn

Follow Janet on Twitter

Brilliant You Podcastwith Janet Zaretsky

 

Resources

 

FREE Ebook: 7 Step Formula for Fearless Speaking

Follow Tricia Brouk on Twitter

Connect with Tricia Brouk on Facebook

Connect with Tricia Brouk on LinkedIn

Follow The Big Talk on Twitter

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TriciaBrouk.com

 

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  • Nobody goes through this life alone. @janetzaretsky #relationships
  • It takes us being willing to look from both sides, and being willing to inquire and #question, to #change anything. @janetzaretsky
  • I want my #message to impact them in a way that positively impacts the quality of their life, and life itself. @janetzaretsky #speaking
203 Knowing Your Audience from A to Z – Vanessa Horn
04 Oct 2018

Marketing, Audience, Research, Sales, Business

203 Knowing Your Audience from A to Z – Vanessa Horn

Summary

Nothing is more important in the speaking process than knowing your audience. Today’s guest reveals her process for learning about her audience through a variety of strategies—all the way from initial research up to the second you walk on stage. You’ll come away with useful tips for speaking, sales, and business strategy.

Vanessa is the CEO of Vanessa Horn International, a global business and personal development company and marketing agency. She is a sought after speaker, business coach, and the author of the books I’ll Have What She’s Having!® and Profit With Honor.

She has worked with over 20,000 purpose-driven entrepreneurs to help them build successful businesses working just four hours a day. Her expertise is helping you create high-end clients and multiple six-figures online without having to blog, do social media, have a website or any of the traditional busywork most entrepreneurs think they have to do. She is all about creating big impact and income from a place of grace and ease.

We’ll explore:

  • Vanessa’s audience, and how she learns about them.
  • How Vanessa helps her audience and how she helps them use speaking to build their business.
  • Why it’s important to know whom you’re talking to.
  • The 3 key parts of the sales process.
  • The importance of market research.
  • What Vanessa wants from her audience, and tactics she uses to achieve it.
  • The value of reverse-engineering your talk so it builds to the audience take action.
  • The easiest way to be in the top 5% of earners in the speaking industry.
  • A time when Vanessa did not connect with her audience, and what she learned.
  • Vanessa’s three action words in speaking: inspire, empower, attract.

Interview Links

VanessaHorn.com

Elite Entrepreneurs Facebook Group

Connect with Vanessa on Facebook

Connect with Vanessa on LinkedIn

Follow Vanessa on Twitter

Follow Vanessa on Instagram

Resources

FREE Ebook: 7 Step Formula for Fearless Speaking

Follow Tricia Brouk on Twitter

Connect with Tricia Brouk on Facebook

Connect with Tricia Brouk on LinkedIn

Follow The Big Talk on Twitter

Follow The Big Talk NYC on Instagram

TriciaBrouk.com

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202 Getting Clear About Your Audience – Sophia Remolde
02 Oct 2018

Feedback, Audience, Clarity, Connection, Inspiration

202 Getting Clear About Your Audience – Sophia Remolde

Summary

What is the best way to identify your audience and get clear on whom you’re speaking to? Today’s guest talks about this process, which began by looking within herself and then getting feedback from others. Her process and strategies will help you get clear on your audience as well.

Sophia Remolde is the bestselling author of Phase Out: The Secret Guide to Finding Work that Frees Your Soul. Sophia believes creativity is the very spark of human enlightenment; her mission is to free that energy and awaken a wildfire of consciousness. Sophia guides spiritual creatives on pilgrimages so they can uplevel in their businesses, heal their lives, and change the world.

We’ll explore:

  • Sophia’s audience—spirit-centered creatives—and how she defines “creativity.”
  • How she discovered her audience by first looking within herself, then getting feedback from others.
  • Why it is important to know whom you’re talking to.
  • What Sophia wants from her audience, and how she goes about getting it.
  • How to pivot when you are using a tactic that is not working.
  • Sophia’s three action words in speaking: spellbind, enlighten, empower.

Interview Links

LobsterBird.com

Get your FREE copy of Sophia’s book Phase Out

Connect with Sophia on Facebook

Connect with Sophia on LinkedIn

Follow Sophia on Twitter

Follow Sophia on Instagram

Resources

FREE Ebook: 7 Step Formula for Fearless Speaking

Follow Tricia Brouk on Twitter

Connect with Tricia Brouk on Facebook

Connect with Tricia Brouk on LinkedIn

Follow The Big Talk on Twitter

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TriciaBrouk.com

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201 Move Your Audience to Growth – Marla Mattenson
27 Sep 2018

Observing, Audience, Growth, Stories, Vulnerability

201 Move Your Audience to Growth – Marla Mattenson

Summary

Today’s guest reminds us that our role as speakers and communicators it not just to convey information. It’s to help people grow and transform their lives. She shares how she has helped people pursue personal growth, make deeper connections, and move them to action.

Marla Mattenson is a relationship and intimacy expert specializing in coaching couples in business together with a desire to learn how to take their drive for success and growth mindset in business and apply it to invigorate their relationship.

Using her neuroscience and mathematics background, Marla is uniquely gifted at working with couples to transform their negative habitual patterns. Marla writes a weekly relationship column for Entrepreneur.com because the hidden power of successful businesses are the stable, loving relationships behind the scenes.

We’ll explore:

  • How Marla learns about her audience, and what she has learned through the power of observation.
  • Why it is important to know whom you’re talking to.
  • What Marla wants from her audience, and whether that changes.
  • How she helps her audience to grow.
  • A time when Marla gave a talk but did not know what her audience wanted, and how she switched tactics.
  • How to use body language and visual cues to determine what people are really trying to say.
  • Marla’s three action words for speaking: arouse, translate, innovate.

Interview Links

MarlaMattenson.com
Connect with Marla on Facebook

Connect with Marla on LinkedIn

Follow Marla on Twitter

Follow Marla on Instagram

Resources

FREE Ebook: 7 Step Formula for Fearless Speaking

Follow Tricia Brouk on Twitter

Connect with Tricia Brouk on Facebook

Connect with Tricia Brouk on LinkedIn

Follow The Big Talk on Twitter

Follow The Big Talk NYC on Instagram

TriciaBrouk.com

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200 Know Their Pain Points and Create the Solution – John Lee Dumas
20 Sep 2018

Entrepreneurs, Business, Avatar, Struggle, Solutions

200 Know Their Pain Points and Create the Solution – John Lee Dumas

Summary

What is the source of your content? Our guest today shows you how to develop an ideal audience member and let them show you the way. By listening to their problems and pain points, you will be able to create solutions for them. 

John Lee Dumas is the host of Entrepreneur ON FIRE, awarded ‘Best of iTunes’, where he interviews the world’s most successful entrepreneurs seven days a week. With over 2,000 interviews, 1.3 million monthly listens, and an annual revenue well over seven figures, John is just getting started on his entrepreneurial journey.

We’ll explore:

  • John’s audience: people who are getting, going there, or already there as successful entrepreneurs.
  • Why John has developed an avatar for his business, and how that avatar guides John in making decisions about products and services.
  • Why it is important to know whom you’re talking to.
  • What John wants from his audience.
  • Why you should not try to solve every problem out there.
  • A time when John spoke but did not connect with an audience, and what he learned.
  • John’s three action words: productivity, discipline, focus.

Interview Links

EntrepreneursOnFire.com

Follow John on Twitter

Resources

FREE Ebook: 7 Step Formula for Fearless Speaking

Follow Tricia Brouk on Twitter

Connect with Tricia Brouk on Facebook

Connect with Tricia Brouk on LinkedIn

Follow The Big Talk on Twitter

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TriciaBrouk.com

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199 Connect Through Love and Service – Stephanie Trager
20 Sep 2018

Connection, Persuasion, Audience, Love, Service

199 Connect Through Love and Service – Stephanie Trager

Summary

What is the secret to persuading an audience? There are many ways to help change people’s minds and move them to action, but today’s guest points to a different way. She reveals how she persuades and inspires an audience through love, service, and discovering what the audience wants to learn.

Stephanie’s captivating story inspires audiences around the globe. She is the Chief Catalyst at Intentional Paradigms, a coaching and consulting firm helping visionary entrepreneurs and executives unleash potential and advance their leadership influence. Combining 20+ years’ in legal practice, business and personal evolution, Stephanie gets to the heart of the matter quickly and empathically co-creates rapid breakthroughs.

Founder of Trager Law PLLC, she has been dubbed the Shaman Lawyer Business Coach, and is considered ethical counsel for her wealth of knowledge in business, positioning, negotiations, communications, sustainability, and corporate social responsibility. Stephanie is the author of a forthcoming book on Leadership and Indigenous Wisdom.

We’ll explore:

  • Stephanie’s audience, and her strategies for learning about them.
  • How she connects with an audience energetically before she speaks.
  • The value of finding out how the audience wants to learn from you.
  • What she wants from her audience.
  • How Stephanie shifts her action when things are not going as planned.
  • Stephanie’s three action words in speaking: Innovate, connect, mesmerize.

Interview Links

IntentionalParadigms.com

Connect with Stephanie on Facebook

Connect with Stephanie on LinkedIn

Follow Stephanie on Twitter

Follow Stephanie on Instagram

Resources

FREE Ebook: 7 Step Formula for Fearless Speaking

Follow Tricia Brouk on Twitter

Connect with Tricia Brouk on Facebook

Connect with Tricia Brouk on LinkedIn

Follow The Big Talk on Twitter

Follow The Big Talk NYC on Instagram

TriciaBrouk.com

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198 Helping People Uncover Their Soul Story – Odette Peek
18 Sep 2018

Story, Audience, Soul, Vulnerable, Pain

198 Helping People Uncover Their Soul Story – Odette Peek

Summary

Whose agenda should drive what you do as a speaker? Today’s guest shares her process for helping her audience uncover their “soul story.” Her strategy of getting personal and vulnerable with her listeners, and focusing on their pain and problems, is a strategy you can use with your audience as well.

After building a seven-figure business, Odette Peek suffered a personal crisis that led to a breakdown and then a rebirth of a new mission to help entrepreneurs and leaders share their unique and powerful story with the world. A professional speaker, experienced business coach, and TEDx alumni, Odette helps you identify, clarify, and amplify the story that is the root of your passion and purpose and emotionally and professionally connects you with the perfect audience. Vulnerability and authenticity can be difficult to share, but with Odette’s help they will unleash your superpowers and help you build a successful and sustainable business and achieve the life you have always wanted.

We’ll explore:

  • How Odette built her two most successful businesses in times of crisis and recession.
  • Odette’s audience, and how she helps them uncover their “soul story.”
  • How she learns about her audience and attract the people who share her story.
  • The strategies Odette uses to get what she wants from her audience.
  • A time when Odette gave a talk but did not know her audience.
  • A key question for every speaker: “What does the audience want?”
  • The difference between talking “at” an audience and asking questions.
  • The value of using experiential exercises within a talk.
  • Odette’s three action words for speaking: obliterate, hypnotize, corroborate.

Interview Links

OdettePeek.com

Connect with Odette on Facebook

Connect with Odette on LinkedIn

Follow Odette on Twitter

FREE Guide: How Big is Your But? Learn the 7 Ways You are Sabotaging Your Own Success

Resources

FREE Ebook: 7 Step Formula for Fearless Speaking

Follow Tricia Brouk on Twitter

Connect with Tricia Brouk on Facebook

Connect with Tricia Brouk on LinkedIn

Follow The Big Talk on Twitter

Follow The Big Talk NYC on Instagram

TriciaBrouk.com

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197 Simplify Your Message – Karen Litzy
13 Sep 2018

Physical Therapy, Audience, Message, Simplify, Connection

197 Simplify Your Message – Karen Litzy

Summary

Every great speaker knows that it’s all about the audience. Today’s guest reveals that a key part of connecting to the audience is simplifying the message and removing jargon and language they may not understand. She also shares why improv training has helped become a better speaker.

Dr. Karen Litzy, PT, DPT is currently the owner of Karen Litzy Physical Therapy, PLLC, a concierge physical therapy practice in New York City. She serves as part of the social media team for the non-for-profit PT Day of Service and is an elected member of the Nominating Committee for the Private Practice Section of the American Physical Therapy Association. She is also the co-founder of the Women in PT Summit.

Karen is the host of the weekly podcast Healthy Wealthy & Smart, where she interviews influencers in the world of physical therapy, health, and entrepreneurship.

We’ll explore:

  • Karen’s audiences, and why she needs to tailor the talks for each one.
  • How Karen learns about her audience, and the value of looking at your social media analytics.
  • Why it is important to know whom you’re speaking to and simplify your message.
  • What Karen learned from Sally Hogshead about researching your audience and tailoring a message to them.
  • What Karen wants from her audience, and how she establishes a meaningful connection with them.
  • Karen’s strategy for pivoting when she is not connecting with an audience, and how improv training has helped her.
  • Karen’s three action words in speaking: discover, challenge, initiate.

Interview Links

KarenLitzy.com

Connect with Karen on Facebook

Connect with Karen on LinkedIn

Follow Karen on Twitter

Follow Karen on Instagram

Resources

FREE Ebook: 7 Step Formula for Fearless Speaking

Follow Tricia Brouk on Twitter

Connect with Tricia Brouk on Facebook

Connect with Tricia Brouk on LinkedIn

Follow The Big Talk on Twitter

Follow The Big Talk NYC on Instagram

TriciaBrouk.com

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196 Understand Who is in the Room – Mari Carmen Pizarro
12 Sep 2018

Relationships, Fear, Growth, Transformation, Persuasion

196 Understand Who is in the Room – Mari Carmen Pizarro

Summary

In order to have the biggest impact possible, we must tailor our message to the audience. Today’s guest shares her process for learning about her audience, including key questions she asks about those who are listening.

Mari Carmen Pizarro is on a mission to change the corporate conversation. She is the founder of Whole Leadership Systems, a boutique consulting firm dedicated to developing high-performing executives and leaders.

Mari is a former human resources executive with more than 25 years of experience in leadership philosophy and human performance. Her time-tested and heart-centered leadership systems have spawned effective, purpose-driven leaders around the world. Her clients lovingly refer to hear as their “HeartCore Mentor.”

We’ll explore:

  • Mari’s audience, and what their main goals are.
  • How Mari learns about her audience, and the importance of relationships and referrals.
  • What it is so important to learn about your audience.
  • What Mari wants from her audience, and how she goes about getting it.
  • Four key questions for every speaker: What do I want to them to know? What do I want them to think? How do I want them to feel? What do I want them to do?
  • The value of understanding what you are going to give the audience, and what they will receive from their investment of time.
  • A time when Mari gave a talk but did not know her audience, and what she learned.
  • How Mari would pivot when the audience is not engaged.
  • Mari’s three action words in speaking: inspire, challenge, release.

Interview Links

MariCarmenPizarro.com

Connect with Mari on Facebook

Connect with Mari on LinkedIn

Follow Mari on Twitter

Follow Mari on Instagram

Resources

FREE Ebook: 7 Step Formula for Fearless Speaking

Follow Tricia Brouk on Twitter

Connect with Tricia Brouk on Facebook

Connect with Tricia Brouk on LinkedIn

Follow The Big Talk on Twitter

Follow The Big Talk NYC on Instagram

TriciaBrouk.com

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195 Speak the Audience’s Language – Robbie Samuels
06 Sep 2018

Language, Objective, Entertain, Audience, Connection

195 Speak the Audience’s Language – Robbie Samuels

Summary

What is the best way to connect with an audience? Today’s guest will remind you why it’s vital to learn and speak the language of the audience in order to make a connection. He also shares why he works hard to entertain and engage his audience, all to provide amazing value to those who are listening.

Robbie Samuels helps his clients shift their mindset around relationship building so they discover new connections and business opportunities in the world around them … and know how to act on them. He has been recognized as a “networking expert” by Inc. and Lifehacker, and is the author of the best-selling business book Croissants vs. Bagels: Strategic, Effective, and Inclusive Networking at Conferences.

A professional member of the National Speakers Association, he has been speaking on the topic of inclusive networking for over a decade. As a consultant and coach, he shares how to create more inclusive and engaging connections. He is also the host of On the Schmooze, a podcast that features talented people sharing their untold stories of leadership and networking.

We’ll explore:

  • How Robbie uses objective and action when it comes to his audience.
  • The strategies Robbie uses to learn about his audience before speaking to them.
  • What Robbie wants from his audience, and why he makes it a priority to be entertaining.
  • A trick for getting the attention of an audience member who is fading out.
  • A time when Robbie gave a talk but did not know his audience.
  • The value of improvisation when speaking.
  • Robbie’s strategy for pivoting when the audience is not giving him what he wants.
  • Robbie’s three action words for speaking: engage, entertain, learn.

Interview Links

RobbieSamuels.com

Connect with Robbie on Facebook

Connect with Robbie on LinkedIn

Follow Robbie on Twitter

FREE Cheat Sheet: 10 Tips for Conference Connections

Resources

FREE Ebook: 7 Step Formula for Fearless Speaking

Follow Tricia Brouk on Twitter

Connect with Tricia Brouk on Facebook

Connect with Tricia Brouk on LinkedIn

Follow The Big Talk on Twitter

Follow The Big Talk NYC on Instagram

TriciaBrouk.com

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